The Optical Gallery is thrilled to showcase a new addition to our carefully-curated selection: Götti Switzerland.
How does one choose a new eyewear brand to display in the Optical Gallery?
Like a Curator selecting a Masterpiece to place into their Art Gallery, introducing a new line to our Gallery involves a thorough and deliberate process. We delve deep into the history and the ethos of the brand - only selecting frames that align with our lofty standards of aesthetics, quality, and uniqueness.
Each brand in our Gallery adorns its own space within our walls - no one brand is the same, just like no two people are the same. When a Client walks into our Gallery, they walk into a relaxed yet professional environment where they will be supplied with glasses that suit both their wants and needs.
Why, then, have we chosen Götti?
Within The Optical Gallery, we're proud to feature iconic brands such as Theo Eyewear, KUBORAUM, Cazal, Kirk & Kirk, and Ashton Riley. Each brand is celebrated for its unique character, appealing to those who view their eyewear as an extension of their individuality, through the use of striking colours, innovative shapes, and diverse materials. This philosophy encapsulates our vision of what eyewear should represent - You.
Many Clientele request Rimless frames for their lightness and their ability to allow the Wearer's features to shine through - so we wanted to expand our Rimless selection to accomodate those requests.In a market teeming with renowned Rimless brands like Lindberg or Silohuette (which each have their own merits), the more-discerning Client may want something that is more unique.
Enter Götti Switzerland.
Götti Switzerland appreciates the beauty in simplicity, the elegance of intricate designs, as well as the advancements in material technology, and the personalised touch that comes with bespoke eyewear options. The Perspective collection from Götti Switzerland offers the wearer the freedom to either let the frames stand out or to be more subdued. Moreover, it opens up a playful avenue for our clients to experiment with their lenses; be it through custom shapes, sizes, tints, photochromics, coatings, or flash mirrors. Thanks to our state-of-the-art Italian lab, Marma, these customisations can be realised without any constraints.
Additionally, Götti Switzerland brings to The Optical Gallery an aspect previously unexplored – the combination of durability and lightness in eyewear. This positions Götti as not only a brand of aesthetic appeal but also as a pioneer in offering some of the most resilient and featherlight options available in the eyewear domain.
What is the story behind Götti Switzerland?
Sven Götti, the Mastermind behind the brand, has revolutionized the concept of versatility in eyewear with his Götti Perspective collection. This very collection gained iconic status when Oprah chose it for her landmark interview with Meghan Markle and Prince Harry; the American Fashion Maven selected eyewear with soft dove-grey rims, and a timeless round shape that framed her almond-shaped eyes beautifully.
The frames themselves are brought to life in Götti's own facilities, located in the heartlands of precision manufacturing – Switzerland, Austria, Germany, and Japan. His fervor for technological advancements shines through in his adoption of 3D-printing, allowing for enhanced customization. This includes the 'Loop', which accentuates the frame's edge, the 'Bold' rim, which injects a dash of daring style, and the 'Space', which elevates the lens design to new heights. Remarkably, this innovation does not sacrifice comfort for style; the frames remain astonishingly lightweight.
In selecting our inaugural collection from Götti Switzerland, we found ourselves thoroughly enjoying the vast possibilities inherent in customizing just a single frame. The joy and creativity we experienced in this process led us to a simple conclusion: if we're this engaged and delighted, our clients will undoubtedly feel the same.
